No place is more tempting to let the gimmick trump the message than the Internet. I do believe the medium is part of the message. Since your viewers move in unpredictable ways site with just a click of the button, you must make sure your site’s navigation easily takes people to the information they want. And every page, each snippet, must presented in Web-sized bites.
“My website quickly conveys what I do, how I do it, and who my clients are. It has been instrumental for clients finding me and me landing them.”